Private systems
A Counterpart on your website faces customers. A private system faces you — deals, relationships across countries, capital, trade, matter files, the working memory of a business that cannot live on a marketing page.
If you can describe how you work, we can build the system — phased, quoted, and private by design. A Counterpart can be its face, or it can run entirely behind the curtain.
What this is for
People come here when spreadsheets, WhatsApp, and three tools across time zones stop being enough — and when the truth of the business is too sensitive for a public product. Wiring a calendar onto a website Counterpart is a custom integration. This is the private stack behind the people who move money, goods, and introductions.
Investment banking · capital raising · introductions
Holds Who you know in which country, how you met, what they invest in, what you owe them, what is off-limits to say out loud.
Use Before a dinner in Dubai or London: who in this room is warm, what you last promised, and who not to introduce to whom.
Often Phase 2–3 · roughly $8,000 – $18,000
Family office · principal · allocator
Holds Vehicles, commitments, co-investors, wire timing, family preferences — the working memory of capital, not a marketing site.
Use Ask it the questions you would never type into a shared Slack: what is open, what is sensitive, what needs a call today.
Often full stack · roughly $12,000 – $25,000
Trade · logistics · multi-country ops
Holds Shipments, counterparties, documents, exceptions, who to call in which port — without putting it on a public page.
Use Your team (or a private Counterpart) answers from your rules and records while customers only ever see the public face.
Often Phase 2–3 · roughly $7,500 – $16,000
Real estate · development · deal rooms
Holds Sites, partners, NDAs, term sheets, who has seen what — deal state that should never leak to the wrong inbox.
Use Walk a principal through the live file; staff update the room; outsiders never get a login.
Lean to mid · roughly $6,000 – $15,000
Boutique advisory · M&A · counsel
Holds Engagements, deadlines, privilege lines, language that must never leave the firm.
Use Associates brief themselves; partners ask the private Counterpart. Clients still meet the public one on the website.
Often Phase 2–3 · roughly $7,500 – $15,000
Founder · agency · holding company
Holds Pipeline, pricing notes, handoffs, entity map — how the business actually runs when you are the bottleneck.
Use You talk to it; customers never see it. Optional public Counterpart stays on the marketing site for leads.
Scoped to you · roughly $5,000 – $20,000
Yours will not match these line-for-line — that is the point. If the shape feels familiar, we scope it in phases below. If you can describe the work, we can build it.
How it is priced
$2,000
Your private front door — secure access, real people, no public exposure.
$2,500 – $7,500
Core system, records, and workflows built around how you actually work.
$2,000 – $6,000
Integrations, data in and out, and the systems it needs to connect with.
$10,000 – $25,000
End-to-end build, hardening, polish, and handover. Everything working as one.
Ranges are not exact prices. A real number comes after one conversation.
We design for discretion — where it runs, who can reach it, and what it will never say out loud are decided in the scope, not at the end.
Private by default. The system can live behind a Counterpart, beside one, or entirely on its own — you stay in control of where it sits.
We would rather turn down part of a build than put something sensitive somewhere it should not be. That is usually the cheapest conversation of the project.
How an engagement works
Morgan on this page is a scoping consultant — she helps you lay out the brief. She is not a demo of your finished private system. The system is built for you after we agree the shape.
Talk with Morgan or fill the form — what it must do, what it holds, who may touch it. That is the brief.
Phases, what each covers, and a real price. If something should not be built, we say so before anyone pays.
Private access, your records, a Counterpart that actually runs tools against them — not a brochure AI.
Start with the desk you need. Add integrations and depth when the first phase is earning its keep.
Eight questions. Then a real number.
How sensitive is what's in it?
Budget you have in mind
Timing
You'll get a clear preview before anything is sent.
Goes to a person, not a queue. Nothing is charged and nothing is committed — you get a scope and a number back, and you decide.
